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services industry

Building Brand Capability

Including mapping disease pathways to drive positioning; management of advisory boards (with focus on payers), value impact tools, brand strategy development, building compelling value propositions, advocacy development, analysis & modelling of real world disease data for NICE submissions & pre-marketing profiling.

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Our objective is to support industry in working effectively with key markets, providing the right expertise, tools and training to achieve business objectives, including brand capability, market access and workforce development. Your sector lead is Dr Mark Davies 01264 726781

Successful Market Access

Post market surveillance (national projects platform), account prioritisation tools, advocacy development, and access facilitation through disease dashboards and partnership projects such as online care pathways and local value add projects.

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Optimising Workforce Capability

Ensuring that field teams have the right insights and capabilities to function effectively including access of key customers (including payers), use of brand value propositions, and effective management of accounts. Res also offers a tailored account optimisation service to support delivery of key business objectives.

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